While women’s soccer is center stage with exciting plays and a match up between the U.S. and France looming in the Semi-Finals of the World Cup, we’re going to focus on the men of football who are kicking up a storm in crypto and blockchain technology.
FIFA World Cup champion (1990) and 3-time winner of the German Cup, Lothar Matthäus, is undoubtedly a legend in the football world. As of February, 2018, Matthäus has said, “Tokenstars is my first and only involvement in blockchain projects and I am keen to learn more about the entire industry.” Tokenstars is celebrity management platform on the blockchain with an impressive array of sports talent and blockchain advisors.
In May, 2018, James Rodrigues launched his crypto token JR10, which seems more like a vanity, merchandising token, actually aims to help fund initiatives like training, education, and mental health of young people. In partnership with SelfSell, the Golden Boot winner of the 2014 World Cup can also claim that the presale of his token sold out in 12 seconds.
Former England footballer and striker for Liverpool, Real Madrid and Newcastle United, among others, launched his own cryptocurrency called OWN. He is quoted as saying, “Cryptocurrencies are here to stay. I would say that they’re going to be the future.” Created and managed by GCOX exchange, his tokens can be used to engage with his fans in interactive ways like personalised birthday video greetings and meet and greet sessions.
Portuguese football legend, Luís Figo, Ballon d’Or winner and former FIFA World Footballer of the Year, signed on to be the brand ambassador for STRYKZ token and platform in November, 2018. There was a lot of hype and excitement but unfortunately the long crypto winter took its toll and Stryking cancelled their airdrop and bounty programs at the end of 2018 to shift more to B2B. What does this mean for Figo? Well, he’s moved on to be a strategy partner with SportX. Nice rebound, Figo.
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