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What You Need to Know About Roku Stock

by Alan Daniel
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Roku: The Company

We’ve heard about Roku for quite some time now and many of us (including me) use the service or product within our homes. I still never really paid attention to Roku and why it mattered. I’m interested in the company because people seem to think that it has the power to last and believe it has more to deliver over time.

Let’s find out why Roku matters and how it’s done over the past couple of years.

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What Does Roku Do and How Does it Work?

Roku is a service that simplifies the process of accessing television shows. The company’s key value is that it let’s you watch what you want to watch without the need for cumbersome cable equipment.

Many people liked the idea and tapped into Roku and its services. The company helped you say no to cable equipment while augmenting your streaming experience.

We can access the Roku channel, Netflix, HBO Go, and a variety of other services straight through the Roku interface.

You want to use Roku to save money and have convenience.

If you’re interested in using Roku, you either buy a Roku integrated device or a separate Roku streaming device.

Roku investors since its IPO in 2017 have seen strong returns. Remember that Roku’s initial price was around $26.54, now, three years later, ROKU stock is trading at around $130.38 per share.

That’s not a bad return over three years for a packaged distributor of content.

The Good New for Roku Investors

Roku increased revenues substantially from 2016 to 2018, from $400 million to $743 million. The content distributor should be on a path to earn more than $1 billion over the current year.

Where Does Roku Make the Most Money?

This is how:

“We generate player revenue from the sale of streaming players and platform revenue primarily from advertising and subscription revenue share on our platform. We earn platform revenue as users engage with content on our platform and we intend to continue to grow platform revenue by monetizing our TV streaming platform.”

There’s two income generating segments for Roku

  • Platform – Advertising and subscription
  • Devices – Roku Devices

Guess which segment brings in more money?

The platform segment.

The idea is genius. Start off with devices and bring convenience and simplicity to the customer by giving them a device that serves as an entertainment dashboard. Then integrate with TV’s and deploy a Roku channel. Finally, roll out advertisements and subscriptions.


Indeed, average revenue per user due to advertising is going up. The platform business should continue to grow throughout this year and the next and contribute to Roku’s income.

It’ll be important to watch this platform segment to continue to see Roku growth.

Platform growth means higher margins and potential increased revenue per user.

What’s Next for Roku?

I’m interested in understanding the next big contributing segment or idea for Roku. One factor will be going international as most of their users reside in the U.S.

But from a product or service standpoint, what else can Roku offer that helps it grow to become a more healthier and profitable company?

Right now, you’re betting on leadership and momentum, as with many technology stocks. If Roku can replicate its success here in the states, overseas, there’s opportunity for further growth. We’ll need to understand potential hindrances and reasons why that might not work out when considering valuation.

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