Home Insights A Unique Demonstration For The Hydrogen Automotive Industry

A Unique Demonstration For The Hydrogen Automotive Industry

by Alan Daniel

There is fierce competition in the automotive industry between the traditional gas-powered, electric-powered and now hydrogen fuel-based vehicles. Everyone is conflicted over the catalytic electric car company, Tesla, and the electrification of the automotive industry. But Toyota and Hyundai see opportunity elsewhere.

Hydrogen fuel cell-powered vehicles. And there is a unique demonstration that proves its safe emissions.

A Growing Interest Hydrogen Fueled Vehicles

Hyundai stepped into the hydrogen industry fairly recently with its Nexo hydrogen fuel-based vehicles. It started with its Hyundai ix35 FCEV in 2001 Tucson FCEV and then other versions in 2005. Further, it released its latest hydrogen-powered car, the Nexo.

Its made notable improvements in its range, and its latest iteration achieves more than a 360-mile range. New versions include assistance systems from lane switching to blind spot augmentation.

Nexo’s making a splash with this viral video that shows an athlete running in a bubble of hydrogen car emissions demonstrating safety.


Further, the vehicles use hydrogen-powered fuel cells to operate and run efficiently.

Hyundai sold about 270 hydrogen-based units in the past and is likely to slowly increase sales and build out its hydrogen re-fuel cell network over time.

Toyota Increases Interest In Hydrogen Fuel Cell Vehicles

Toyota is improving its Mirai, by adding a second version and increasing its interest in hydrogen-powered fuel cell vehicles. Its initial Mirai wasn’t a commercial success, but this new 2021 version might receive more attention from a general audience.

The company notes that it expects to improve its overall function and form to enhance the customer experience with better range, improved technology and

Hydrogen vehicles would be in line with a minimal emission future, and Toyota’s committing to increase more than 40% of its sales to minimum harmful emission vehicles.

Opportunities in The Hydrogen Sector

  • The global hydrogen fuel cell market is expected to continue to expand over time until 2021.
  • Hydrogen cars only take 3-5 minutes to charge.
  • Hydrogen fuel-powered vehicles don’t release harmful emissions.

Issues In Hydrogen Fuel Network

Lack of Availability in Fueling Stations
Edmunds notes that “public hydrogen fueling stations only exist in Oahu, Hawaii, and populous city centers in California, including Los Angeles, San Francisco, Sacramento, and San Diego” admittedly a very small market with few options to refuel.

The infrastructure is far from present to have a material impact on automotive players like Toyota and Hyundai soon.

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