Google is Taking Privacy More Seriously

On August 22, 2019 amidst increasing concerns over Google’s privacy issues and hunger for data, the online giant is finally taking privacy matters more seriously. They’ve rolled out an initiative to help make the web a more private place and help limit the increased ability of websites to track and follow users on the internet. Google’s advertising revenue will remain intact but these changes should bring much-needed improvements to data privacy during your internet experience.

[wlm_private “Crypto Trader Pro – Monthly|Crypto Trader Pro – Yearly|Crypto Trader Pro (Lite)”]

Google has previously rolled out its own variant of an ad blocker for Chrome, while it’s also sought to penalize pages which provide poor ad experiences. This helped in improving key areas of user privacy, however, there was a need for more.

In a blog post, Google laid out a set of standards to make advertising more relevant while protecting user privacy and working on steps along the lines of other browsers. This new initiative is called “a Privacy Sandbox”. Google is looking forward to implementing a solution that protects user privacy and helps content remain freely accessible on the internet. The plan includes improvements to the existing classification of cookies and increasing the clarity and visibility of cookie settings. This will also block fingerprinting. Google’s goal for Privacy Sandbox is to clamp down on tactics like these. While users can take back control by deleting cookies, fingerprinting gives companies access to small bits of information that varies between users to generate a unique ID that can be matched to track users across websites. And users have no control over their fingerprint.

Cookies are an obvious way to deliver relevant ads to the user but blocking them may significantly reduce funding to websites and publishers, further jeopardizing the free availability of information on the web. In the past decade, richer, versatile and meaningful content has been published on the web; many attributing this to the ability for publishers to earn ad revenue. If their ad revenue is slashed, publishers may resort to blocking content from free access and this could snowball into less accessible content for all. This has led to Google’s web community to work on developing pro-privacy standards while continuing to support free access to content. New approaches are being explored and this will ensure that data shared with websites is reduced by keeping information on-device only.

Google intends to move things forward quickly and they have been documenting the problems that the team is working on, on the Chromium blog. As the world’s leading tech giant, Google is promoting new web standards that are more in line with users’ expectations around privacy. This is moving towards a less-primitive attitude and gathering mainstream media attention.

[/wlm_private]

Want to read the rest of the article? Join our pro-membership and receive all of the following:

✅Access to ALL content.
✅Access to the CTN editorial staff.
✅Access to our CTN trading dashboard.
✅Access to our exclusive telegram channel where all our pro-members and editorial staff are in. 
✅Ability to request content/research material!

Join now!