YouTube, the world’s prominent video sharing platform, may have just lost one of its most famous stars to a blockchain platform.
As reported by Variety and Deadline, PewDiePie, who is nearing a 94 million subscriber base on YouTube, has recently signed an exclusive deal with blockchain streaming platform DLive.
In a press release that highlighted the collaboration as “one of the biggest live-streaming deals to date”, DLive mentioned that the Swedish former YouTuber will be migrating to the blockchain platform, where he will be streaming weekly.
The famous YouTuber, who is known for his significant fan following, is due to start his streaming show through DLive on Sunday, April 14, 2019.
PewDiePie comes with his own share of controversies, with a petition currently live to ban him from YouTube. The reasons stem from his racist and anti-Semitic remarks, which have irked many for years but have lately picked up significant traction. With that being said, it looks like that before the star could have gotten the boot from YouTube, he has switched platforms – and switched them permanently.
On the surface, the reason may very well be how DLive promises to revolutionize video streaming by not only rewarding content creators, but also consumers to a certain extent. This sets it apart from YouTube and many other streaming platforms.
DLive is based on a new economic platform for livestreaming sites, which includes a three part system.
- A reward division which encourages both creators and consumers to develop and watch higher quality content, respectively.
- A decentralized approach to the platform which means that it is not controlled by a central entity.
- A zero cut policy by the platform.
PewDiePie, whose real name is Felix Arvid Ulf Kjellberg, has been known for being outspoken. That controversial nature has been working for him particularly well over the past few years.
While some don’t appreciate the remarks, others write it off as part of his performance. That debate is one of the many reasons why he has built such a large following in the first place.
Partnering with PewDiePie is certainly a big move for a streaming platform, especially one that is based upon a relatively obscure technology for a mainstream audience.
The platform has already seen use with over 3 million active users and 35,000 active streamers. Available through the web as well as iOS and Android apps, it aims to become the answer of the future of video sharing and streaming.
PewDiePie’s YouTube announcement on migrating to DLive can be seen here.